Note that these should be the main keywords that encompass what your target audience is searching for (don’t bother with long-tails). You should have these keywords ready if you’ve done your keyword research. Paste a representative sample of keywords that matter to you into Ahrefs’ Rank Tracker. And the fact that it’s a relative metric makes it a more suitable KPI than organic traffic growth. Generally speaking, the higher your SOV, the bigger your share of the pie. There’s a strong relationship between SOV and market share. It’s essentially the SEO version of Share of Voice (SOV), one of the most important marketing KPIs that measures your brand’s visibility in the market. Search visibility is the percentage of all clicks for your tracked keywords that land on your website. So let’s tackle the intricacies of organic traffic first. In fact, you should never rely on a single number without knowing what’s behind it. However, it’s not an indicator of SEO success without more context in most cases. If you ask SEOs what data they look at the most, it’s likely organic traffic. In the end, you’ll understand what really reflects your SEO efforts and how.
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